Magnetic building blocks: a parent's guide

Magnetic building blocks are cubes with a magnet inside each one, so the pieces pull together and line up on their own. Children stack, join and rebuild without fiddly clips or bricks that won't stay put.

GigglePlay cubes are themed — city buildings, lava, forests, farm animals — so a build quickly turns into a story.

Our sets are designed for children aged 3 to 10. Younger builders enjoy snapping cubes together and making towers; older children plan whole scenes, worlds and adventures.

Always follow the age guidance on the box, and supervise younger children during play.

Picking up, turning and placing small cubes builds fine motor skills and hand–eye coordination.

Planning a tower or a scene develops spatial awareness, problem solving and creative thinking — early STEM skills, learned through play.

Building together encourages sharing, taking turns and cooperative play, and it's hours of screen-free fun.

Yes. Children get a feel for balance, structure and how magnets attract, simply by building. There's no right answer, so they experiment, test ideas and try again — the heart of STEM learning.

A 100-piece set, like Construction City or Lava Forest, is a great first set with plenty to build a full scene.

A 150-piece set, like Animal Farm or Forest Adventure, gives more room for bigger builds or for siblings playing together.

All our cubes share the same magnets, so sets mix together — a new theme adds straight onto the one you already have.

Wipe cubes with a slightly damp cloth and let them dry. Store them together after play so pieces don't go missing.

Check the cubes now and then, and stop using any piece that is cracked or damaged.